Monday, April 24, 2006

The Only Way to Create Loyal Employees.

When my fifth grade teacher saw me drawing in class, he didn’t scold me. He continued his lesson while walking around the room and stole a surreptitious glance at my work.

At the next recess break he called me over and complimented me on my talent as an artist. (A talent which has since fallen into desuetude.) Rather than appreciate the recognition, I worried about the consequences of getting caught.

Then he surprised me.

Every Friday this teacher sent home a review sheet so our parents could see what we had learned and discuss it with us. Most weeks he included a clip art drawing that somehow related to that week’s material.

“I’d like you to draw the picture each week instead of me copying it from a clip art book,” he said. Wow. Did I feel good!

I (and my mother, too) remember him as one of the best teachers I ever had. He understood how to see a student’s potential and channel it. He didn’t try to fit us all into the same box. For this little extra attention and caring, I am forever grateful.

This story holds the key to nurturing loyalty amongst our employees.

Continued below…

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RESEARCH:

Q: What do you do on a regular basis to step back from the day-to-day and get a fresh perspective?
Please answer via confidential email.
dov@gordongroupec.com
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Continued…

Studies show that employees usually quit their jobs because they feel disrespected and uncared for. Their talents are underutilized and they feel unappreciated. This perception is usually created by their immediate boss who demonstrates his or her uncaring by overworking the staff, putting people in the wrong jobs, communicating poorly and offering insufficient or superficial training.

The cost of turnover is high. So is the cost of unmotivated employees who bide their time until they find a better job.

As executives and managers we must invest the time to listen to our people, to understand what they really care about and what they enjoy doing and being a part of.

When people feel cared for they are loyal to those who care about them.

Loyal employees are passionate and dedicated to helping your company meet its goals. Loyal employees offer a superb return on investment. (See Nucor article link below.)


Dov Gordon’s CEO Thought-Provoker™ Questions:

i. What skills do you and your managers need to cultivate in order to better utilize the unique talents of each employee?

ii. Are your employees involved in deciding what kind of training they need or is training offered in the same flavors for everyone (vanilla, chocolate and strawberry) even when some employees are ready for Rocky Road and Cookies and Cream?

iii. Are there systemic forces that discourage loyalty? Any system that unfairly favors some employees over others will discourage loyalty. This could be in the compensation plan, evaluations, etc.

iv. If you don’t already do this: Schedule a monthly or bi-monthly meeting where frontline employees get to sit with senior managers who just ask questions and listen. You will be amazed at the variety and freshness of ideas. If you act on even a few of them, you will be nurturing a super-loyal cadre of employees by showing how much you value their input.

The Gordon Group can help you increase employee loyalty and enjoy the commensurate growth in profits. Contact us to learn more.
dov@gordongroupec.com

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THIS JUST IN: BusinessWeek has an article about how Nucor’s exemplary treatment of its employees has fueled its stunning growth. (Registration may be required.)

http://www.businessweek.com/magazine/content/06_18/b3982075.htm?campaign_id=nws_insdr_apr21&link_position=link3

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